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Examination Board: Edexcel
This unit will suit students with a genuine interest in the media industry. It offers both a theoretical study of media organisations, texts and audiences as well as the opportunity to create actual media products (usually video). Students are expected to develop research, practical production and evaluation skills. This course does not necessarily lead you to a job in the media!
Unit 1: Industries, Texts and Audiences: AS Compulsory Unit: Internally assessed
In order to work successfully in the media you need to understand what that industry consists of, how media organisations work, how they construct their products around specific audiences, and how those audiences understand and use the produces that are offered to them.
The work of this unit therefore focuses on: the industry, its products (also called texts), and the audiences that receive and use those products or texts.
In this unit you will gain both a broad and a detailed understanding of the way the media industry operates, from the huge multinational conglomerates to the individual freelance worker. You will do this by studying a major area of the media industry (such as cinema, television, the press) looking at the way this area of the industry is structured, who does what, how the individuals in an organisation help to shape the products they work on, how they think about their audiences – which includes you – and how those audiences think about and understand the media products that they read, watch and listen to.
Unit 2: Skills for Media Production: AS Compulsory Unit: Internally assessed
In this unit you will develop two of the fundamental skills needed for the successful creation of media products. Although they are quite different types of activity, both are basic to all media production. The first is research and the second is production.
Research is carried out for various reasons. It might be to:
- gather materials for the content of a new production
– investigate or analyse an already existing production
– assess the technical and logistical requirements for a proposed production
- establish the commercial viability of a proposed production.
Unit 3: Media Production Brief: AS Compulsory Unit: Externally assessed
This unit will allow you to put into practice the skills you have developed in Unit 2 by creating a media product in response to a brief. Every September Edexcel will publish on its website (www.edexcel.org.uk) a number of briefs, from which you will choose one. You must work to one of the briefs published in the September immediately preceding the year in which you take your AS exam.
Through working on the brief you will learn about pre-production, production and post-production techniques and the appropriate documentation which supports these activities. You will be able to experiment with the technology of the medium in which you have chosen to work and further develop your skills in the techniques required to create your product.
Unit 4: Research and Development for Media Production: AS Compulsory Unit: Internally assessed
Through this unit you will demonstrate your ability to originate ideas and then research the various aspects of producing a media product based on one of those ideas. You will research the content, audience and viability of your chosen idea and apply that research to its development. You will also experiment with some of the technical and creative elements of the proposed production.
Finally, you will present your idea to a hypothetical commissioner through an oral ‘pitch’ and a written ‘treatment’.
You will carry this idea through into production in Unit 5, and relate it to professional practice in Unit 6, where you will also evaluate your product and your production management. Units 4, 5 and 6 are designed to link together concepts, skills, knowledge and understanding across the entire A2, so that synoptic assessment occurs at A2 across all three units.
Unit 5: Media Production Project: AS Compulsory Unit: Internally assessed
This unit allows you to demonstrate, through completing a media project, the understanding and skills you have developed in media production. You will be able to demonstrate what you have learnt about pre-production, production and post-production techniques and the technology involved in media production. You will work from the treatment of the idea you developed in Unit 4 and produce your own media product.
This will be a major piece of work, and you will be able to demonstrate your organisational skills in a project extending over a long period of time.
You may use others to help you realise your product and you may also help others with theirs. In this way you will also develop your ability to work in a team, both as a leader and as a member of the team.
Units 4, 5 and 6 are designed to link together concepts, skills, knowledge and understanding across the entire A2. Synoptic assessment therefore occurs at A2 across all three units.
Unit 6: Professional Practice in the Media Industries: A2 Compulsory Unit: Externally assessed
It involves evaluating your production through a series of questions. It will be carried out under controlled conditions.
The term ‘professional practice’ can mean various things. It can refer to:
- the processes and procedures to be followed in order to complete a project
– the legal regulations, ethical considerations and other codes of practice governing
professional activity and behaviour, which need to be taken into account when
working in specific areas of the media industry
- your own activity as a professional, and what other professionals working in similar
areas of the media industries do, and produce.
To follow the course, it is not essential to have taken Media at GCSE. 5 GCSE grades A* – C including English and Maths are required
Contact: Ms R Slater